Research Papers

  v  Paper presentation on the topic “Marketing and Emotional Connections” in National Seminar on “Innovative Trends in Management 2010” held at CAYMET’s Siddhant Institute Of Business Management on 15^th -16^th  January 2010.
v  Paper presentation on “Case Study on NSMW Pharmaceuticals” in International Conference on “Fostering an Entrepreneurial Environment” held at Poona College of Arts, Science & commerce in association with The Global Open University, Nagaland on 30^th January 2010.
v  Paper presentation on “Role of Women Entrepreneurs in Economic Development of India” in the National Seminar on “Challenges of Liberalization for Small Business Entrepreneurs” held at Poona College of Arts, Science & commerce, Sponsored by BCUD, University of Pune on 11^th -13^th February, 2010.
v  Paper presentation on “Product Placement in Hindi Movies and Influence on Audience in brand recall and purchase decision in Pune City” held at Kohinoor Business School Center For Management Research at International Research Conference 2010 on “Service management-The Catalyst” conducted on 20^th February 2010.
v  Paper presentation on “Relationship marketing: Changing equations of new era with special reference to Refrigerator” in National Conference on “Strategic Management for Today’s Business” held at Siddhant College Of Engineering, Department of Business Management, Sudumbare ,Pune on 7^th October 2011.

v  Paper published on “Relationship marketing: Transmogrification in Recent Business Scenario with special reference to Refrigerator” in National Conference on “Emerging Trends in information Technology and Business Management” held at Dr. D. Y. Patil Institute of Management, Talegaon-Ambi, Pune on 9^th March,2012  sponsored by University Of Pune: Conference Proceedings pp 45-52, ISBN:978-81-920416-3-6 (written by researcher along with Research Guide).

v  Paper published on “Relationship marketing: A revolutionary perspective” International Doctoral Convention at SIOM and co-sponsored UOP, Pune in 20^th -22^nd February 2013, published jointly with the guide.ISBN:978-81910118-6-9(written by researcher along with Research Guide).
v  Paper published on “Fundamentals of Writing A PhD Thesis” (Page 1-17) in State Level Workshop under Quality Improvement Program sponsored by Savitribai Phule Pune University at GES’s JDCISMR, Nashik-422 005 ISBN No: 978-93-5254-633-6 on 09^th January 2016.
v  Paper published on “Case Method: Teaching and Writing” (Page 4-11) in State Level Workshop under Quality Improvement Program Sponsored by Savitribai Phule Pune University at GES’s JDCISMR, Nashik-422 005 ISBN No: 978-93-24457-19-3 on 21^st January 2017.
v  Paper published on the topic Titled “To study the demographic Distribution of White Goods customers from the Relationship Marketing Perspective” (Page 550-558) on in International Conference incon-XIII 2018 “Ongoing Research in Management & IT” by ASM group, Sponsored by Savitribai Phule Pune University, CETYS Universidad (Mexico), CityU of Seattle (Seattle, USA), Indo Europe Education Foundation (Poland, Europe) at ASM campus, Pune ISBN No: 978-93-87665-15-6 on 12^th -13^th January 2018.
v  Paper published in national Seminar on “Customer Engagement at the helm of social Media Business” (Page 10-16)Sponsored by Savitribai Phule Pune University on “Social Media: Tool For Transformation” (Page 10-16) at GES’s JDCISMR, Nashik-422 005 ISBN:978-93-87665-39-2 on 19^th -20^th  January,2018
v  Ph.D. Abstract published in Avbodh (Collection of Ph.D. Abstracts on “Golden Jubilee  Celebration2018-19” (Page 180-189) at GES’s JDCISMR, Nashik-422 005     ISBN:978-93-87665-22–4 on January,2018.

v  Paper published on “Dynamism of Relationship marketing” (Page 3-13) Published in Novel Research Kaleidoscope: Research journal by Novel group of Institute, NIMS, Pune, Vol.2/Issue2/July13 (ISSN No 2277-1263)(written by researcher along with Research Guide).
v  Paper Published on “Relationship Marketing and customer orientation in context of White Goods Sector” (Page 24-28) in “SIDDHANT MANAGEMENT REVIEW” by Siddhant Institute of Business Management, Pune  in an Annual Journal of Managerial Science with Volume 2, Issue 1, December 2017, )(written by researcher along with Research Guide) with (ISSN 2395-3179).
v  Paper on “Consumer Behaviour and consumer involvement” (Page 194-198) published in an Internationally indexed Peer Reviewed Journal “SCHOLARLY RESEARCH JOURNAL FOR INTERDISCIPLINARY STUDIES” that is globally indexed with Impact factor 6.371 (referred quarterly) Jan-March,2019.Vol.7, Issue-40 (Online ISSN 2278-8808); (Print ISSN 2319-4766).
v  Paper published on “Massive shift in consumer mandate in watch industry with special reference to Apple Smart Watch and Ionic Fitbit” (Page 62-67) in “INTERNATIONAL RESEARCH JOURNAL OF MANAGEMENT, SCIENCE AND TECHNOLOGY” an Internationally Indexed Peer Reviewed & Refereed Journal SPHERT that is indexed with Impact factor 5.8413 monthly journal Nov, 2019. Vol 10 Issue 11 [Year 2019] ISSN 2250 – 1959 (0nline) 2348 – 9367 (Print)

v  Paper published on “A Paradigmatic Shift In The Very Dna Of An Organization-And Discussing The Challenges For Changing The Dna Of An Organization” (Page 4522-4530) in “THINK INDIA JOURNAL” UGC CARE APPROVED Internationally Indexed Peer Reviewed & Refereed Journal with Impact factor 6.2 quarterly journal Vol-22-Issue-10-November-2019  ISSN 0971-1260 (0nline)

v  Paper published on “Customer Preferences towards Township Project for Selection of Flat in PCMCArea” (Page 868-874) in “OUR HERITAGE JOURNAL” UGC CARE APPROVED Internationally Indexed Peer Reviewed & Refereed Journal with Impact factor 6.8 monthly journal Vol-67-Issue-2-July-December-2019 ISSN 0474-9030(0nline)
v  Paper published on “Conceptual cerebration on a new product Development, innovation dynamics and digital Transformation” (Page 284-288) in “THINK INDIA JOURNAL” UGC CARE APPROVED Internationally Indexed Peer Reviewed & Refereed Journal with Impact factor 6.2 journal Vol-22-Special-Issue-27-December-2019  ISSN 0971-1260 (0nline)
v  “A Study of Impact of Financial Factors on Purchasing of Flats in the Pimpri-Chinchwad City.”(Page 771-778)in “STUDIES IN INDIAN PLACE NAMES” UGC CARE APPROVED Internationally Indexed Peer Reviewed & Refereed Journal with Impact factor 6.2 journal Vol-40-Issue-1-January-2020  ISSN: 2394-3114 (Online)

v  Wrote article on the topic “Juxtaposition and Life” in column “Expert Opinion” in Managerial Magazine Times of Mahatma Jyotiba Phule Education Trust’s SNG Institute Management & Research, Raj guru Nagar in the year 2017-2018.

   v  Conducted and anchored in two National seminars organized by S.I.B.M.
v  Worked on Editorial Board as Associate Editor of Siddhant Management Review-2015, Research Journal of Siddhant Group of Institutions, Pune.
v  Organized National seminars organized by S.I.B.M.in December 2018.